Are You Ready For Crisis Communications After a Breach?

A couple of months ago, security software provider Okta was hacked. Their incident response was horrible, starting with trying to deny there was an issue or anything important was exposed. Credit: CNN, Wired and SiliconAngle

This time it is online mortgage matchmaker LendingTree. Playing down and denying breaches. Credit: ClassAction, TheLyonFirm and Investor

The only thing that excites attorneys more than winning these class actions after breaches is to watch the breached companies stick their feet in their mouths. Sometimes both feet. At the same time. It gives them lots of ammunition.

So, to quote Clint Eastwood, Do you feel lucky, punk?

If you are not really, really, prepared, it will not turn out well.

If you need help building your incident response PR strategy, please contact us.